Nike

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Nike was the ‘goddess of Victory’ in ancient Greek mythology. Athlete runner Philip Knight and his coach, Bill Bowerman, were inspired by the myth and re-named their small sportswear company Nike in 1978. Since then, the business has grown phenomenally pursuing ‘differing advertising strategies within its various markets, while at the same time striving to communicate an identical brand identity worldwide (Von Borries 2004, p.19).’
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© 2016 The Author(s). This is an open access document distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.

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