Marketing Management

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today’s marketing manager are responsible for market offerings and managing relationships with partners in the value chain, distributing market knowledge, and participating in marketing strategies regarding the business while evaluating the performance as well
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© 2016 The Author(s). This is an open access document distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.

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