Effect of celebrity endorsement

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The Article opens with defining and examining the effect of celebrity on endorsed product and that attractiveness, trustworthiness, expertise and credibility of the endorser have a diffract effect on the attitude toward a endorsed branded product
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© 2016 The Author(s). This is an open access document distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.

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