Relationship marketing is the Successful Strategy to Win Customer loyalty

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Relationship marketing is a strategy based on building and maintaining a lucrative relationship with customers in aim to build loyalty and long term engagement. When talking about relationship, it means going beyond the initial contact to include the emotional connection in which the customer’s satisfaction is the ultimate reflection. This goal is reached by providing the customer with answers to his worries, and by meeting his needs, all this through open communication.
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© 2016 The Author(s). This is an open access document distributed under the terms of the Creative Commons Attribution License http://creativecommons.org/licenses/by/3.0/, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This permission does not cover any third party copyrighted material which may appear in the work requested.

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